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Top White House Official Says Obama Team 'Controlled' Media Coverage During Campaign - Political News - FOXNews.com: "She explained that the campaign favored live interviews so that Obama's words could not be edited -- 'so that what the voters heard we determined, as opposed to some editor in a TV station.'
She said Campaign Manager David Plouffe put out Web videos so the campaign could avoid talking to reporters and focus the media message.
'Whether it was a David Plouffe video or an Obama speech, a huge part of our press strategy was focused on making the media cover what Obama was actually saying as opposed to why the campaign was saying it,' she said."
Those sounds like effective techniques (that I have no problem with).
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