Thursday, January 06, 2011

Revealing the Reality of Antitrust - Gary Galles - Mises Daily

Revealing the Reality of Antitrust - Gary Galles - Mises Daily: "Antitrust keeps superior products and marketing strategies from harming rivals, but since every innovation that benefits consumers takes business away from rivals, halting such innovation harms consumers. It inhibits superior firms from passing on their efficiencies to consumers in lower prices; it does so by restricting their ability to cut prices for some (without enabling them to raise prices for others), or by invoking the mythical bogeyman of predatory pricing. It also restricts their growth, even when consumers will be better served by moving more production into the hands of lower cost firms."

"[Producers] have no reason to subsidize retailers through excess markups, which would lower their profits. Producers only impose minimum retail prices when they expect to benefit, which is only true when they believe that consumers value the extra retail services bought with the higher markup more than they value the money they must spend on the increased retail price"

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