The Pricing Politburo Slams Shampoo - S. M. Oliva - Mises Daily

The Pricing Politburo Slams Shampoo - S. M. Oliva - Mises Daily: "Notice she defined the market as being for 'value shampoo and value conditioner,' not shampoo and conditioner generally. In the modern antitrust system, prosecutors strive with all their might to define 'relevant markets' as narrowly as possible. Antitrust is ultimately a game of numbers. As a percentage of the overall shampoo and conditioner market, Suave and V05 are relatively insignificant players. But if you define the market as only including those two brands and maybe one other, suddenly you have a budding 'monopolist' on your hands!"