Show Love to the Merchant Class - Jeffrey A. Tucker - Mises Daily: "We are masters of the universe as customers and as compliant as lambs when acting as citizens. And perhaps that's easy to understand. The government has a gun pointing at our heads. The merchant is trying to persuade us to part with our money in exchange for goods and services. One won't take no for an answer; the other sees no as just part of daily life.
Still, we should be more conscious of the difference, and appreciate what it means. The class of people who have chosen the path of persuasion over coercion are deserving of our gratitude even when we don't buy from them. The merchant class is that which makes everything possible in our lives: our homes, our food, our medical care, our clothing, our air conditioning, our computers, our music listening — absolutely everything that makes daily life tolerable and joyful."
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