- When I walk into a store, I should know that there is a website or app for helping me shop (ad at the front).
- There should we free WiFi that at least lets me use the website or app.
- The website/app should help me find the things I want! I should be able to ask it were something is and it should give me directions. It should know where I am in the store and how to get to the item I want.
- If I have a list of items to get, it should give me a good route to get all of them.
- It can make reasonable suggestions for other things to buy. You are getting milk, eggs, and flour -- do you also want chocolate chips?
- If it allowed me to comparison shop, I would be more likely to use it. It could even emphasize the benefits of buying at the store compared to online: "You can take this home right now for $99 or get it for $89 from Amazon and wait 2 days."
- It should make the checkout process easier. It can electronically send a list of items to make scanning quicker.
- It should make payment easier. It can store payment info and allow payment with the press of a button.
What else should it do?
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